Design through innovation
Since it was first founded in the early 1900s Alfa Romeo has been all about design and passion. This has led to the company trying different direction to the mainstream manufacturers. The first use of their double overhead cam was in a 1914 Grand Prix car, although it was not used in a road going version until 1928. They were also amongst the first to try out electronic fuel injection, all the way back in 1940.
A manufacturer that follows through
Unlike the flow of unrealistic concepts we see from some manufacturers, Alfa Romeo creates concepts that nearly always go into production. Alfa Romeo have been struggling with sales in recent years, and figures have consistently fallen below what was expected. Their eventual aim is to sell 500,000 units per year, but at the moment they are not hitting 200,000.