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Lexus was created to act as the luxury division of Toyota Motor Corporation. This luxury division of Toyota has grown to become Japans largest maker of premium cars. But why did Toyota feel the need to start the brand? What does the future hold for them? And does the LFA Supercar mark the introduction of a new market segment for the manufacturer.
Lexus was first introduced in the US in 1989. Since then it has grown to be marketed in over 70 countries worldwide. The original Lexus LS model launched in 1989 originated from a Toyota flagship saloon project that started in 1983. A coupe, convertible and SUV soon followed, giving Lexus an enviable product line-up. In 2005 Lexus opened dealerships in Japan, making it the first luxury car marque to sell its products in its home market of Japan.
Lexus now produce a supercar called the LFA. Whilst all the figures are very impressive, and the styling aggressive, many think it lacks something compared to its supercar rivals. Many suggest this is the history of the marque. However, with only 500 LFA’s being built, Lexus are creating their own history. Maybe in two or three supercars time, the established Italian supercar makers will have some genuine competition.
Interesting Lexus fact – In 2005 Lexus started to reserve big sections of parking lots at major sporting events. They would then offer this as free parking to anyone driving a Lexus. Some of their dealerships have gone a little further to keep their customers comfortable, a couple of the more unusual additions to Lexus waiting areas have been a Golf putting green, and designer boutiques.
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