An Icon In The Making
The Fiesta is one of Fords longest standing models that is still in production. It has seen six generations come and go, and found success in nearly every corner of the world. In total over 16 million of them have been sold, making it second only to the Escort and F-Series in terms of Ford’s overall sales figures. The newest shape Fiesta is the first to sport the ST badge.
The Futures Looks Bright
The Supermini class has been getting consistently stronger for some years now, with motorists priorities changing to more financially driven factors, such as economy, and as the roads get busier, ease of use. All of this bodes well for the longstanding supermini, as so many of us are already familiar with the brand, and Ford have a ready made market of Fans, where as new entrants to the Supermini market must start from scratch.